Did you hear what Jay said?
“The key to consistent, predictable & profitable business growth is marketing. If you are not marketing yourself and growing…then you are dying.”
This was one of the quotes I read from Jay Abraham, who is considered by most, to be one of the world’s most foremost marketing experts.
I’ve always wondered why Big Pharma makes so much in the way of profit, and why so many Chiropractors struggle to make ends meet. After 20 years of running a successful practice, and 12 years of coaching….guess what I’ve discovered…That’s right!
Exactly what Jay said above!
It’s been our own arrogance and ignorance that’s kept us under 2% utilization…the best kept secret in the world… is still a secret. Short of our associations getting a brilliant insight, into a global television commercial… But don’t hold your breath!
What can you do to make a “shift”, in your new patient flow? Here’s some insight as to the art of building your monthly new patient flow, to 3 or 4 times the state or provincial average…of 10.
1. Get out and “Meet & Greet”. Set up a screening and start taking the message to companies, groups and churches
2. Social Media is King…Learn the art of dominating social media in your community or get left behind
3. Ask For Referrals…your practice members really want to help friends and family…you just haven’t asked!
4. Social Marketing…on Groupon, Wagjag, and Dealfind is kicking ass…What are you waiting for?
5. Power Workshops…on energy, nutrition, detox, fused with a chiropractic anchor boosts referrals and retention
6. Direct Mail…still has a high ROI…have you looked in your mail box lately.
7. Family Gift Certificate…When done right, it gets dad and junior in the door!
8. The Doctor’s Report…Make it mandatory and watch the new patient flood gates open up
Don’t forget to join us at Chiropractic’s BIGGEST EVENT:
(& You Can’t Say I Didn’t Invite You!)
With 10 MAJOR Practice Builders,
2 Days, & A Once In A Lifetime Seminar That Will Forever Change Your Practice & Your Life!