Motivational Minute – Buddies, Boating & The 7 Secrets To Practice Success
Yup! That’s them! Two of my best friends in the world. We spent last weekend at my cottage drinking brown pops, barbequing, boating and…talking about chiropractic!
That’s what you do, whether you’re married to one or just hanging around chiropractors.
“If there is a better formula to build a chiropractic clinic, then I would want to see it!“, commented Dr. Mankal
We discussed at length the basic tenets to building a successful practice. The elements to make it work. The marketing and procedures, systems, techniques and technologies. Although we all agreed, that your personality can make or break a practice, here’s a basic list of the 7 key essentials to build a successful practice.
New Patient Machine
It’s the most common complaint I hear from doctors. “If I only had more new patients, my practice would be awesome….” And I agree to a certain extent. It is essential, but only part of the puzzle. If you can’t attract more then try doubling your PVA.
The Doctor’s Report
Or the “spinal care workshop” or whatever you want to call it. It is so critical to have, that doctor’s whose practice evaluations are void of a great Doctor’s Report, probably have a PVA half of what it could be. Try it for a month and let me know the results. With a doctor’s report, your PVA typically doubles!
Remember this statement, “Your PVA will be equal to your AVERAGE recommendations.” So if you can’t get it up…your numbers, then start recommending more. And ask yourself this one questions, “How often DO YOU get adjusted?” Nuff said!
Consider studying a technique like CBP or PSC. Structural corrective care is validated in the research, because relief care isn’t and no study shows that once you’re out of pain, you are healthy. Besides, once they’re out pain….they are usually gone.
Once the symptoms, range of motion, leg length, palpation findings, ortho testing and posture are normalized…what do you have to rely on in objective findings? Structural changes can be clearly shown on an x-ray unit and neurological changes can easily be shown with a Insight Subluxation Station. Governing boards allow it and the most important question is, “What about the other 90% of the nervous system once the pain is gone?”
Did you know that there are 10 keys to a successful team culture in your practice? Do you know and embrace them all? Do you have a high turnover rate with CA’s coming and going? That’s the benefit of having a coach!
A seasoned doctor, whose practice I evaluated 8 years ago, grew $10,000 per month in 1 month. How much had he left on the table over those 25 years? Ouch! You’ll get adjusted for life right? So will I! Then why shouldn’t your patients? Consider at least a wellness plan 2.
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Until my next Motivational Minute…
Keep Practicing With Passion…And Persistence!
Chiropractic Masters International
Coaching Director for Creating Wellness